Having had success in the emerging packraft market, Kokopelli was in need of an ecommerce site redesign to uniquely establish them beyond a Squarespace template. I evaluated and improved the site architecture before heading into wireframing and design. With freedom to push the brand, I kept the logo and colors intact, and incorporated new fonts and design elements. This evolution informed future designs for Kokopelli: Kickstarter campaigns, booth designs for events around the world, various printed materials, pitch decks, a car wrap, letterhead, and more. It's been an incredible transformation, and such a blast to work with them. Kokopelli now has an established brand that sets them apart in the packraft and inflatable raft markets, as well as outdoor events and expos.