Web Design, UX, Identity, Print

Kokopelli Packraft


Having had success in the emerging packraft market, Kokopelli was in need of an e-commerce site redesign to uniquely establish them beyond a Squarespace template. I re-evaluated and adjusted the site architecture before heading into wireframing and design. With freedom to push the brand, I kept the logo and colors in tact, and incorporated new fonts and several new design elements. This evolution informed future designs for Kokopelli: a Kickstarter campaign, booth designs for events around the world, various printed materials, pitch decks, a car wrap, letterhead, and more. It's been an incredible transformation, and such a blast to work with them. Kokopelli now has an established brand that sets them apart in the packraft and inflatable raft fields, as well as outdoor events and expos. The site redesign is launching soon. View the desktop prototype here.

My Role

Designer, Art Director