With a set of wireframes and the task to dramatically reenvision Buff USA's e-commerce site + implement a fully responsive design, I was one of a handful of designers vying for the redesign. After presenting my homepage, my design was chosen. I then designed the product detail, product landing, & activity landing pages. Implementing a quick add button and adjusting the layout + location of clickable items are examples of ways I tweaked the UX from the initial wireframes. The carousel header area on the homepage features rectangular buttons that also change color as time elapses before changing to the next hero, introducing micro UX to Buff's site. My top priority was to provide a seamless experience that helped customers easily discover products, view them in detail, and purchase them.