Microsoft PC Finder
Digital Marketing
Microsoft
Client

Microsoft

Project

While at Razorfish in Portland, I designed the PC Finder Facebook Canvas for desktop and mobile under the direction of an Art Director/Copywriter team. It was part of an online campaign aimed at assisting users in their search of the perfect PC. Helping the user gain clarity while PC shopping by defining the right mix of filters was my top priority. After I completed the Canvas, I created rich media banner ads to drive traffic to the experience which led to heavy engagement with users after heatmapping. The success of this rich media ad led to a Windows App Store version of this banner — the App Finder — which I designed to increase customer awareness of the app breadth Windows offers.

My Role

Designer