Break Through Emotional Eating Show Logo
Identity
Show Title
Client

Gaia

Project

Gaia worked with Gay Hendricks, a thought leader in personal growth and body intelligence, on a new show about mindful eating as a way to lose weight. My challenge was to marry the look & feel of his institute with the Gaia brand, which I did by designing a show logo with a chunky font and bold colors that aligned with Gaia's palette. I did several color variations to use for testing when advertising this show on social: light vs dark backgrounds, bold vs soft colors, varying emphasis on different parts of the logo with color, etc. The light version with one orange slash was used when filming his series, which can be seen in the screenshot of below.

My Role

Designer